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What’s the Skinny on Instagram!?

February 22, 2014

Screen shot 2014-02-22 at 4.38.47 PM

It’s the weekend, & well if you know me – I’m working away.  This happens on days when I KNOW I need to get ahead on work, in order to do some serious playing on another day  🙂

So, I took some time today to check out the latest Instagram trends & thought sharing was in order, as it seems this platform is an enigma to most of my clients here in Jackson Hole.  PLus — I do have an account, but it’s been privatized for years.  After today, I just may need to open it up to the world . . . I’m still deciding!  Most likely, you’ll be able to find me there at @JacksonHoleRose very soon!

For now, here are some tips on using Instagram for your biz.  See how your brand may fit into the mix!


  • Instagram has 150M monthly active users who share over 55M photos per day
  • It’s the 10th largest mobile app reaching 1 out of 4 smartphone owners in the US <comScore>
  • The “Top 10” Brands receive 83% of all Instagram engagement
  • & the top brand right now is @nike (you can check out more here)
  • Most popular hashtag?  #LOVE


  • Like any other social media site, it’s critical to be able to use your brand name. Create an account with it & set it aside for now if you’re not ready!
  • Roughly 1 out of 5 brands posts once a day. If you want to gain traction here, you need to post 1-2 photos per day to be in the top quarter of active Instagram brands.
  • Definitely find ways to integrate your logo or company name in photos.
  • Include at least 1 hashtag if you want to be found, but don’t overdo. Although, keep in mind that studies indicate 5 hashtags seemed to be “magic” number for Fortune 500 brands . . .
  • Keep open to testing by uploading videos, but know that 94% of content on Instagram right now is photos.
  • You can enhance pictures further by using cool apps like Aviary – Afterlight – Snapseed – Bokehful – PicFrame
  • Learn more about how you can use Direct Messaging on Instagram (SUPER powerful stuff!)
  • Post timing matters! You can also check out what Wishpond has to say about this.

& as always, HAVE FUN!

Connect. Inform. Grow. Simplifying Social Media!

Rose Caiazzo of Rose Consulting, LLC

About Me:
Skype:  RoseCLLC

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