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A Featured Article!

April 23, 2012

Silvia Johnson, founder of Outside the Cubicle, wrote me an email recently to ask if I’d like to be featured in her newsletter.  I agreed to write an article on social media that would connect with her audience.  A copy of what I wrote is below.  Cheers!


By nature, we are social beings.  We live together, work together and play together.  Being social is natural!  But, when Entrepreneur Magazine, The New York Times and countless Forester Research reports say that in order for your business to survive, you HAVE to be social?

That’s when everything changes.

As many of us know, social media is now standard operating procedure for many companies around the world.  In fact, more than 80% of companies surveyed globally in 2011 were using some type of social media to communicate to their audience.


You may be wondering if that “survey” mentioned how overwhelmed a business was at first before taking on social media.  Or, how did they finally figure it all out?  One of the main problems holding small businesses back from using social media is TIME.  And, it seems like a lot to take on if you’re starting a new business, as there’s  loads of other decisions that need to be made on a daily basis!

So, the question really becomes . . . who has time for social networking?

Here’s a secret.  You do!  Managing social media is much easier when you look closely at a few things.  In particular, let’s focus on a new calendar you will create – so you can easily plug in social media content ahead of time.  By doing this, you will be at the top of your social media game (and effortlessly organized), simply by planning your work and working your plan.

To get started, follow these 5 steps:

  • Open up Excel or Word
  • List all Monday though Friday calendar dates for 1 month (each on a single line)
  • Start listing your promotions, events, product releases, etc. (on specific dates)
  • Fill up the other dates with good content about your field (3rd party articles, videos, blog entries)
  • Copy/paste from your calendar onto your social media platform of choice for day selected

Seems too simple right?

There are many ways to enhance your calendar plan, but these steps above cover the basics to get you going.  Keep in mind the planned content can always be moved around to make way for time-sensitive information, and each month can be listed on a separate tab or page.  The point is to use this calendar as a strategic plan, and become more comfortable incorporating social media into your every day work schedule.

On a final note, here’s a fun way to remember some of the largest social network sites:

Facebook is like a Pub
An informal place to talk casually with people and get to know people on a more personal basis. It’s okay to tell a joke in a pub. You can also talk about what you did over the weekend.

LinkedIn is like a Trade Show
A more formal place to meet business professionals and connect with them primarily for business purposes.  You wouldn’t tell jokes at a Trade Show. Nor would you do that on LinkedIn.

Blogging is like Going to the Gym
The results are not instant & it’s a big commitment. Once you get into a groove, it becomes easier, more natural, and much more rewarding with time.

Twitter is like a Cocktail Party
An energetic place where there are many conversations going on at once. If you like the conversation going on in one group, you might share the information with people in the next conversation you have.

YouTube is like Times Square on New Year’s Eve
A place where it’s hard to break through, but if you do, millions of people will see what you’re doing.


Rose Caiazzo loves being social and connecting with new people.  She is the Founder and Chief Strategist at Rose Consulting, LLC based out of Jackson Hole, Wyoming.  Rose specializes in spicy online strategic plans, is devoted to educating her amazing small business community and lives for the “Aha!” moments of her clients.


Rose Caiazzo of Rose Consulting, LLC
Connect. Inform. Grow. Simplifying Social Media!

About Me:
Skype:  RoseCLLC

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