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Working on Your Voicemail Message

December 10, 2010








Recently, I was listening to a greeting on a business voice mail.
It was very unprofessional & it completely turned me off.

I left a message anyway, but this made me think . . .
On the web we review a website’s “bounce rate,” which is the percentage of visitors that leave immediately (bounce), after seeing the homepage.  Do callers “bounce” if they aren’t impressed by the greeting they hear?  You may never know, but it’s best to avoid this possibility by having a professional sound for your greeting.

If you want to lower the bounce rate of your callers, keep these things in mind:

  1. Record an upbeat, energetic message
  2. State your name or business name so callers know they called the right place
  3. Give your business hours
  4. Avoid fillers like “ahh,” “umm,” & “err”
  5. Be sure to speak clearly & e-nun-ci-ate
  6. Read a short script instead of winging it from memory
  7. Have several people listen to your voicemail greeting & get their honest feedback

Here is a sample script:
Thank you for contacting <Business Name>. Our hours are from 9am to 5pm Monday through Friday. Please leave your name, number and message after the prompt. Calls will be returned promptly. We look forward to speaking with you soon.

I recently donated my voice over services to the Womentum group here in Jackson Hole, Wyoming & a local attorney won the silent auction bid. I’ll be recording their voicemail message today!

Rose Caiazzo of Rose Consulting, LLC & Rose Recordings, LLC
The Art of Voice. The Power of Social Media.

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