Skip to content

Understanding FourSquare

August 13, 2010

Did you know that FourSquare
has 2.4 million users globally,
and is growing 30% to 40% a month?

Wow. 

Now — do you know what FourSquare IS

It can be tough for some to get their head around, especially if they aren’t familiar with a smartphone. In simple terms, FourSquare is a social networking website — but it is primarily used by people with software on their mobile devices. 

It’s also a bit of a “game.”  People can check-in at different business locations (primarily restaurants, bars, shops, & music venues) where they can find their friends & get special discounts to their favorite places.  For an organization, this is a great way to obtain the most coveted of all things from a client . . . & that is customer brand loyalty!

From a business perspective, there are many different marketing tools you can implement here. Plus, there are other companies out there that work with FourSquare so you can set up real world perks to your users for free. To set up your targeted marketing campaign, always check out other companies & use some of their best practices for your own plan. It just may be worth giving this new trend a try for your business!

Check out this great article by The Wall Street Journal for more information:
http://online.wsj.com/article/SB10001424052748703545604575407123264092684.html?mod=dist_smartbrief

 
Cheers!
Rose Caiazzo of Rose Consulting, LLC & Rose Recordings, LLC
The Art of Voice. The Power of Social Media.
http://www.rosecllc.com

Become a FaceBook fan! 
http://www.facebook.com/roseconsulting
or check out my YouTube Channel:  www.youtube.com/rcaiazzo
 
 
 

 

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: