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Understanding FourSquare

August 13, 2010

Did you know that FourSquare
has 2.4 million users globally,
and is growing 30% to 40% a month?


Now — do you know what FourSquare IS

It can be tough for some to get their head around, especially if they aren’t familiar with a smartphone. In simple terms, FourSquare is a social networking website — but it is primarily used by people with software on their mobile devices. 

It’s also a bit of a “game.”  People can check-in at different business locations (primarily restaurants, bars, shops, & music venues) where they can find their friends & get special discounts to their favorite places.  For an organization, this is a great way to obtain the most coveted of all things from a client . . . & that is customer brand loyalty!

From a business perspective, there are many different marketing tools you can implement here. Plus, there are other companies out there that work with FourSquare so you can set up real world perks to your users for free. To set up your targeted marketing campaign, always check out other companies & use some of their best practices for your own plan. It just may be worth giving this new trend a try for your business!

Check out this great article by The Wall Street Journal for more information:

Rose Caiazzo of Rose Consulting, LLC & Rose Recordings, LLC
The Art of Voice. The Power of Social Media.

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