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So, What is Twitter Anyway?

April 16, 2010

Interesting question . . .
Explaining the Twitter tool is really more interesting though!

This question is asked of me quite frequently by new clients & business collegues.  According to Wikipedia, “Twitter is a free social networking and micro-blogging service that allows its users to send updates (otherwise known as “tweets”) which are text-based posts of up to 140 characters in length.”

OK yeah.  DEFINITELY still confusing.

This is how I explain Twitter:
It’s a way to micro-blog your experiences, by posting short messages of no more than 140 characters.  For businesses, Twitter is a large social networking channel where current & potential customers can be connected with your product or service, which helps build brand loyalty.  Twitter is not difficult to use, however – it can definitely sap your attention.  I recommend about 15-20* tweets per day, spread out throughout the day.

*If you’d like to know more about my reco here, please ask me about it!

& I also suggest viewing this video on YouTube for a better understanding as well.
Here’s Twitter in Plain English:

& as I always say . . . having a set plan as to what you post each day is KEY.
Happy Twittering  😛

Rose Caiazzo of Rose Consulting, LLC
The Art of Voice. The Power of Social Media.

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