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Ahhh, That Natural Sound!

March 12, 2010

It’s important that your narrations or commercials have a natural sound . . .
And by “natural,” I really mean believeable!

Living in a small town, I see that businesses sometimes take shortcuts. For example:
“We’ll just have the manager’s wife do it.”
“The owner will just do the recording so we can save some money.”
“The radio station will just take care of it for us.”

And it’s hard to change people out of these mindsets. The reality most likely is:
* The manager’s wife has never done a voice over recording before
* The owner’s voice is not dynamic enough for the radio ad
* The radio station gives the ad to a DJ whose voice has saturated the market for 10 years

Not everyone understands that people involved in voice over are trained actors. That’s why the people in the business call it voice over acting. Depending upon what style the client wants, we are the ones that can really make it happen. & by really making it happen? I mean having the inate ability of making a script sound as natural as a conversation with your closest friend   🙂

Rose Caiazzo of Rose Consulting, LLC
The Art of Voice. The Power of Social Media.

One Comment leave one →


  1. That Natural Sound! «

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