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Does Your Business Need to Change?

November 14, 2016

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It’s always nice to travel.  Last month, I was asked by a client to attend the #QBConnect conference in San Jose California.  I met a lot of people in the bookkeeping, accounting & CPA world that are at the top of their game… In addition to a lot of small business owners like myself!  What I found is that the world of accounting is changing more rapidly than ever because of how people use the internet.  

Although I still use spreadsheets for my business expenses, it got me thinking about using QuickBooks Online for my business.  I used to use QuickBooks for a nonprofit I assisted back in 2008 & 2009, but they were stuck on QuickBooks Desktop.  They tried moving to the online version & found it so different than the Desktop version that they switched back!  It was too hard for them to move forward with change.  And, honestly — I haven’t thought about my “books” until now!

Is moving forward with changes in your business difficult for you too?  I find a lot of businesses aren’t able to move forward with their social media due to time constraints & not having someone to do it for them.  After working with over 100 businesses just in the Jackson Hole area, my business had to change over the years.  It’s always more powerful to approach businesses with a solution, rather than “what you do.”  

I’m in the business of bringing people education.  How does social media work for them?  How can the business owner or their staff do social media better?  What platforms have they been using?  Are they using the platforms in the right way to connect with their audience?  Are they on too many social media platforms?  Are they on enough to make an impact?

As we approach the Thanksgiving holiday, remember that change may be tough – but, change is GOOD.  Be thankful there are many ways to get your business out into the world because of the internet.  People are looking for what you do.  How can you make sure you can be found by them & want them to buy your product or service?

Marketing for your business is important.  Are you taking the right steps for change in your business?  Perhaps it’s something to think about as the new year approaches.  Be honest in your communications.  Show you are thankful for the audience you have.  How can you solve their problem?  

Be diligent in communicating regularly.
Be impactful.  Make that change & move towards greater success!

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

New Social Media Facebook Workshops for November in Jackson Hole, Wyoming Announced!

October 20, 2016

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Have a Facebook page for your business & need to learn more about using ads before the holiday season arrives? Check out this class I’m giving next month on November 2 & 4 (on 2 different days / times) & sign up direct with Central Wyoming College in Jackson at (307) 733.7425.  See you there for some amazing tips & tricks!

>> http://bit.ly/powerinam
>> http://bit.ly/powerinpm

#JacksonHole

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

My Interview with the Jackson Hole News & Guide!

September 11, 2016

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Back in June, I was interviewed for the Jackson Hole News & Guide.  Johanna Love got in contact to do the interview & Brad Boner worked with me to take this photo.  Although “they” say newspapers are losing traction all over the world, our local newspaper begs to differ.  Jackson locals are known to read the paper regularly, & there was proof of this when people from all over town would mention to me they saw this interview.

Hopefully, you can learn a few tips & tricks from this article!  It’s written in the interviewer’s wording style, not my own (just to make that caveat)… The original is found at the link below, & the full article is pasted below for your reading pleasure.  Thank you to the Jackson Hole News & Guide, as well as to our amazing community here in Jackson.  I couldn’t have done it without you!

The Jackson Hole News & Guide Article – Caiazzo Keeps An Eye on Social Media

Businesswoman advises how to stay on top in the world that includes Facebook, Twitter, YouTube, etc.

You probably know that social media is important to your business, but maybe you’re still having trouble quantifying its benefits. Has the pace of your “likes” slowed? Not sure whether to use a hashtag?

You might need professional help.

Since about 2008 Rose Caiazzo has been guiding businesses through the ever-expanding world of social media. Through her company Rose Consulting LLC she helps business owners, managers and employees figure out how to target their clients and what sorts of posts will translate into exposure and revenue. She works one on one, with small groups and in larger workshops.

She studied communications and holds a master’s degree in technological systems management, but the most important thing about Caiazzo’s education is that it’s ongoing. Because technology changes so quickly she is constantly reading, testing and attending seminars in her field.

The following interview has been edited for length.

Q: How do you explain what do you do?

A: I teach the secrets of social media to small businesses. Each business uses social media differently, so what is best for one business might not be best for the next.

Q: How did you realize that these skills were something businesses would need?

A: I started watching back when blogging began. They first called it social networking, not social media. I looked at the different platforms that were starting to arise: Facebook, Twitter, YouTube, LinkedIn and blogging. We used to call them the Big Five. I was able to get some education with the help of a state of Wyoming grant. I saw the wave of social media coming and knew it was going to be big for businesses. So I evangelized.

Q: How did the businesses respond to the idea?

A: Some said, “Facebook for business sounds a little crazy to me.” I said, “Yes, it’s going to be crazy.” Sands Whitewater, the brewpub, the Rustic Inn were my first clients in town who believed in the technology. I’ve been word-of-mouth ever since. I haven’t had to put a dollar amount on advertising. Which has been wonderful.

Q: So you don’t pay to promote yourself on Facebook?

A: Nope. That’s not to say you should never pay for posts, but you have to do it strategically. If you just pay to “boost a post” it may not work out for you. It’s going to behoove you to run some tests, at least for the feel, the look and the copy. Throwing money at it is not always the best option. There are other options.

Q: What kind of options?

A: There are many different options in Facebook in their ads manager. It allows you to hone down to the very type of audience you want to see your ad. Jackson is not such a small town any more. A lot of different things people are interested in. If you use the campaign system, it gives you many more options, like targeting. Say I’m just interested in the people who have liked the Jackson Hole Mountain Resort page. I only want you to show this ad to them. Or maybe I’m trying to target a snowboarder. So only show it to snowboarders. It’s more of a drilling down thing.

Q: How much training does it take for a small business to execute a successful social media plan?

A: It depends on how many platforms you prefer to work on. I always like to focus a small business on three. Three is much more manageable than six or more. There are a lot out there. We can hone down which ones that particular business should use and how we can produce content for those.

Q: So there’s no set number of hours a business would need?

A: Everybody’s learning styles are different. Some are at the start of their social media learning process; there are others who are more advanced. I work with both. Or I can take a look at someone’s social media and tell what they’re missing, do an audit so to speak. There’s always something to learn with social media and there’s always something changing.

Q: Do you have some “do’s and don’ts” for people?

A: Never use hashtags on LinkedIn. … Visuals you’re sharing on social media are so important; without visuals you’ll be lost in space. … There’s nothing worse than social media where you can tell the person writing the information doesn’t really want to be. We can tell.

Q: Are there questions it’s important to ask of yourself or your employees?

A: What are you doing? How are you doing it? Who is doing it? What’s the strategy? Do we need to make modifications, start some testing?

Q: What’s the atmosphere of some of the different platforms?

A: Pinterest is still mainly women in the U.S. LinkedIn is like going to a trade show — you need to be buttoned up. Facebook is different, like you’re at a pub, hoisting a beer and saying you had fun on your weekend. Inject that fun persona. Blogging is still very much important to a business because it ties into [search engine optimization] and Google searches, if you’re writing about the right things and tagging things.

Q: What are some things on the horizon of social media?

A: There’s Periscope, there’s now YouTubeLive and Facebook Live. They’re all trying to compete in this live broadcasting space. They’re each a little bit different. There’s also a ton of stuff coming with the virtual reality angle. And social media people will be unmasked. It won’t be just a company. We’ll know the people behind their posts. You see bigger companies allowing for that popularity to happen.

 

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

When Your Facebook Page Heats Up…

August 28, 2016

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I’m involved with a project in Jackson that is VERY touchy to a lot of people.  I’m behind the scenes though – strategically advising the front lines as to what they need to do to get their community of supporters to react when needed.  I’ll share with you 5 tips I gave to them!  That way if you’re ever in a situation where you know there will be people on both sides coming to your page to comment… you’ll be prepared!

  • Always respond directly to an opposing comment, no matter what (unless they use curse words) & within 24 hours.  If they curse, remove the comment & block them from coming back to the page.  Unfortunately, inactivity on your part will appear as though you’re trying to ignore the issue and sweep it under the rug.  & the supporters of the other side will be quick to point this out in a public meeting.

  • You can definitely have your supporters post on your pages’s post, specifically to push down a comment you don’t like.  What’s great about getting this community support is that there’s a genuine credibility when fans endorse the organization for you. They become your eager virtual support agents, answering questions before you have a chance to.    

  • Tell your community to make major points to the opposition & say why they are in favor of your view.  The person commenting can’t just say, “Well, I disagree.”  Only because it really doesn’t say anything for people reading.  Always remember the lurkers on social media, they read but never respond.  What may seem like basic, common knowledge to us, might often be foreign to the person reading.  Their post will be a way to educate more people!

  • If you’re posting on the page every day, tell them to place a note on their calendar for 3x a week to monitor (Mon, Wed, Fri).  If you’re only posting on certain days – tell them which days & have them check on those days in the afternoon, if you plan on posting in the AM.  Or, you can send a message to supporters every Friday, with links to each of your postings – making it super easy for them to click & like / comment share 1x per week.

  •  Lastly, with regard to “rules of engagement” for your community, there’s not really much you need to say.  We are all adults & understand the perils of social media.  It’s rare that people go off the rails, but remember… it only reflects on that person’s passionate involvement – & doesn’t reflect on the page.  They are a supporter, & may not like it if they are told exactly how to act.  

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

 

It’s Summertime in Jackson Hole!

July 23, 2016

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And, I just recently signed 2 big clients.  One in Wyoming & one in Wisconsin.  WHEW!  So, my summer is turning out to be a bit busier than expected!  Although my motto is always to work smarter, not harder – here are 3 things I use to keep things in perspective when overwhelm is riiiiight around the corner:

TAKE TIME FOR ME ::  I already know I live in one of the most beautiful places in the world, but I still need to remember to get outside sometimes!  Getting outdoors helps me clear my head, get exercise & focus on amazing visuals like rivers & mountains.  In turn, this allows me to brainstorm how to best continue with client projects!

FORGET THE MINUTIA :: If I don’t take a step back from my work, sometimes I can miss what my focus should be for the day.  Most of us can get stuck in the “minutia.”  Which can still be very important – but it’s important to reconnect yourself to the bigger picture.  What needs to happen today & what can wait until tomorrow?

SAYING NO :: Sometimes, it’s just necessary.  I had someone ask me to do a speaking presentation this summer.  Although I’d like to help the business out, I know that most people in Jackson Hole are overwhelmed at that time.  Summer is NOT the best time for me to speak to others about education on social media.  It’s the Fall (after they realize how much social they saw others using in town!).

Hope your summer is filled with lovely days of being outdoors, less minutia & saying no – when it’s just downright necessary to do.  As always, think BIG & happy social media-ing!

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

#SocialPro 2016 Conference

June 14, 2016

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I leave soon for Seattle to attend one of the most advanced conferences in social media…
SocialPro, taking place on June 20 & 21…

I find that most of my clients are moving into an area of social media they’re not quite comfortable with ::  paid advertising campaigns.  As the number of social media advertising channels and options expand geometrically, it’s become harder and harder for businesses to keep up. This conference not only reviews the complexities of Facebook ads, but also Instagram, Twitter, Pinterest & more. & not only will they discuss paid ads, but solutions to tough issues like conversion optimization, analytics and attribution.  In addition, they promise discussions of important not-to-be-missed organic social media marketing tactics that can be implemented right away to improve content visibility and deliver measurable results.

I’ve already got a few clients lined up to speak with upon my return.  Do you need help in this area?  Well, when I come back to Jackson Hole – I’ll have a wealth of information I can share with you on these specific topics.  Plus, I’ll be doing some workshops in October & November 2016 through Central Wyoming College that will look specifically at these details – just before the holiday season hits.  Stay tuned!

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

 

 

New Branding for Rose Consulting!

May 11, 2016

rose final - hi res_red rose, gray consulting

 

 

 

 

 

It’s been a long time coming…

But, I’ve finally rebranded my consulting business!  Very simplistic, yes – however, it just feels right.  A big thank you to Trumpeter Design in Jackson Hole, Wyoming.  I have worked with over 100 organizations just here in the Jackson valley, & have spoken with many more over the years.

I have enjoyed being in the fields of communications, advanced tech and online marketing for over 20 years.  It was a major breakthrough to intuitively see the wave of social media coming back in 2009, and at this point — I’m glad most of my time is NOT spent convincing people that it really works!  Social media has now intimately changed our everyday lives, and as I’ve been in pulse of this industry from its early stages, it enables me to help others strategize like few others can.  

I have a BA in Communications, a Master’s in Technological Systems Management, as well as advanced certification for Social Media Business Strategy.  I belong to several Chambers of Commerce and do public speaking engagements regularly for area communities, and also when I travel to other cities.  In addition, I regularly invite businesses to sponsor the learning seminars/workshops I do locally and across the state.

… Perhaps you are using several sites now & can’t seem to get enough engagement?
… Maybe it’s time to explore other platforms & understand how they are properly used?
… Or, you need someone to look more closely at what you’ve been doing, to help strategize changes for immediate results?

If you are in need of assistance with your social media, you know who to call.  Please be in contact if it’s time to get your social media moving!

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC