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When Your Facebook Page Heats Up…

August 28, 2016

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I’m involved with a project in Jackson that is VERY touchy to a lot of people.  I’m behind the scenes though – strategically advising the front lines as to what they need to do to get their community of supporters to react when needed.  I’ll share with you 5 tips I gave to them!  That way if you’re ever in a situation where you know there will be people on both sides coming to your page to comment… you’ll be prepared!

  • Always respond directly to an opposing comment, no matter what (unless they use curse words) & within 24 hours.  If they curse, remove the comment & block them from coming back to the page.  Unfortunately, inactivity on your part will appear as though you’re trying to ignore the issue and sweep it under the rug.  & the supporters of the other side will be quick to point this out in a public meeting.

  • You can definitely have your supporters post on your pages’s post, specifically to push down a comment you don’t like.  What’s great about getting this community support is that there’s a genuine credibility when fans endorse the organization for you. They become your eager virtual support agents, answering questions before you have a chance to.    

  • Tell your community to make major points to the opposition & say why they are in favor of your view.  The person commenting can’t just say, “Well, I disagree.”  Only because it really doesn’t say anything for people reading.  Always remember the lurkers on social media, they read but never respond.  What may seem like basic, common knowledge to us, might often be foreign to the person reading.  Their post will be a way to educate more people!

  • If you’re posting on the page every day, tell them to place a note on their calendar for 3x a week to monitor (Mon, Wed, Fri).  If you’re only posting on certain days – tell them which days & have them check on those days in the afternoon, if you plan on posting in the AM.  Or, you can send a message to supporters every Friday, with links to each of your postings – making it super easy for them to click & like / comment share 1x per week.

  •  Lastly, with regard to “rules of engagement” for your community, there’s not really much you need to say.  We are all adults & understand the perils of social media.  It’s rare that people go off the rails, but remember… it only reflects on that person’s passionate involvement – & doesn’t reflect on the page.  They are a supporter, & may not like it if they are told exactly how to act.  

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

 

It’s Summertime in Jackson Hole!

July 23, 2016

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And, I just recently signed 2 big clients.  One in Wyoming & one in Wisconsin.  WHEW!  So, my summer is turning out to be a bit busier than expected!  Although my motto is always to work smarter, not harder – here are 3 things I use to keep things in perspective when overwhelm is riiiiight around the corner:

TAKE TIME FOR ME ::  I already know I live in one of the most beautiful places in the world, but I still need to remember to get outside sometimes!  Getting outdoors helps me clear my head, get exercise & focus on amazing visuals like rivers & mountains.  In turn, this allows me to brainstorm how to best continue with client projects!

FORGET THE MINUTIA :: If I don’t take a step back from my work, sometimes I can miss what my focus should be for the day.  Most of us can get stuck in the “minutia.”  Which can still be very important – but it’s important to reconnect yourself to the bigger picture.  What needs to happen today & what can wait until tomorrow?

SAYING NO :: Sometimes, it’s just necessary.  I had someone ask me to do a speaking presentation this summer.  Although I’d like to help the business out, I know that most people in Jackson Hole are overwhelmed at that time.  Summer is NOT the best time for me to speak to others about education on social media.  It’s the Fall (after they realize how much social they saw others using in town!).

Hope your summer is filled with lovely days of being outdoors, less minutia & saying no – when it’s just downright necessary to do.  As always, think BIG & happy social media-ing!

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

#SocialPro 2016 Conference

June 14, 2016

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I leave soon for Seattle to attend one of the most advanced conferences in social media…
SocialPro, taking place on June 20 & 21…

I find that most of my clients are moving into an area of social media they’re not quite comfortable with ::  paid advertising campaigns.  As the number of social media advertising channels and options expand geometrically, it’s become harder and harder for businesses to keep up. This conference not only reviews the complexities of Facebook ads, but also Instagram, Twitter, Pinterest & more. & not only will they discuss paid ads, but solutions to tough issues like conversion optimization, analytics and attribution.  In addition, they promise discussions of important not-to-be-missed organic social media marketing tactics that can be implemented right away to improve content visibility and deliver measurable results.

I’ve already got a few clients lined up to speak with upon my return.  Do you need help in this area?  Well, when I come back to Jackson Hole – I’ll have a wealth of information I can share with you on these specific topics.  Plus, I’ll be doing some workshops in October & November 2016 through Central Wyoming College that will look specifically at these details – just before the holiday season hits.  Stay tuned!

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Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

 

 

New Branding for Rose Consulting!

May 11, 2016

rose final - hi res_red rose, gray consulting

 

 

 

 

 

It’s been a long time coming…

But, I’ve finally rebranded my consulting business!  Very simplistic, yes – however, it just feels right.  A big thank you to Trumpeter Design in Jackson Hole, Wyoming.  I have worked with over 100 organizations just here in the Jackson valley, & have spoken with many more over the years.

I have enjoyed being in the fields of communications, advanced tech and online marketing for over 20 years.  It was a major breakthrough to intuitively see the wave of social media coming back in 2009, and at this point — I’m glad most of my time is NOT spent convincing people that it really works!  Social media has now intimately changed our everyday lives, and as I’ve been in pulse of this industry from its early stages, it enables me to help others strategize like few others can.  

I have a BA in Communications, a Master’s in Technological Systems Management, as well as advanced certification for Social Media Business Strategy.  I belong to several Chambers of Commerce and do public speaking engagements regularly for area communities, and also when I travel to other cities.  In addition, I regularly invite businesses to sponsor the learning seminars/workshops I do locally and across the state.

… Perhaps you are using several sites now & can’t seem to get enough engagement?
… Maybe it’s time to explore other platforms & understand how they are properly used?
… Or, you need someone to look more closely at what you’ve been doing, to help strategize changes for immediate results?

If you are in need of assistance with your social media, you know who to call.  Please be in contact if it’s time to get your social media moving!

…    …     …     …     …

Revealing the Secrets of Social Media since 2009!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
Facebook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

Another 2 Workshops for April 2016!

April 16, 2016

Periscope Workshop

You already know about the 2 workshops I’m doing this month through Central Wyoming College… (hopefully you already marked your calendars!)

. Tuesday, April 19 – Intermediate Facebook at Central Wyoming College, at the Jackson extension located in the Center for the Arts  ||  http://bit.ly/apr-fb

. Tuesday, April 26 – Intermediate Instagram at Central Wyoming College, at the Jackson extension located in the Center for the Arts  ||  http://bit.ly/apr-insta

But there’s also 2 more I’ve added!  I’m doing another Facebook workshop in Heber City, Utah on Thursday, April 21 at the Utah Valley University-Wasatch Campus  ||  http://bit.ly/fb-apr-utah  If you know of someone in the Park City / Midway area – let them know I’ll be in town!

+ another I’m holding at the historic Wort Hotel in Jackson.  This one is on Friday, April 29 & is on the app Periscope: Live Video for Business   ||  http://bit.ly/apr-peri

Whew!  Lots to do & lots to share.  Hope to see you there!

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Teaching the Secrets of Social Media!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
FaceBook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

Back by Popular Demand in Jackson Hole!

March 15, 2016

So… my workshops are BACK for April, as people found them very helpful for their businesses last fall.  Hello again Techy Tuesdays!

The 2 workshops I’ll be doing will be Tuesday, April 19 & Tuesday, April 26.  See the below info, or click to the Facebook events I’ve created to check it out & sign up!  You can also call to sign up for Central Wyoming College (in Jackson Hole) Non-Credit Business Development Courses at (307) 733.7425.

 

INTERMEDIATE FACEBOOK WORKSHOP
https://www.facebook.com/events/1529329154030332/

How can you easily maximize the use of Facebook for your business? Your business needs it, so if you are ready to gain valuable insight and learn the hottest tips and tricks for a social media platform with over 1.5 billion users — this class is for you! Learn more than you thought possible with social media expert Rose Caiazzo, as she guides you to create a strategy that works for your business, allowing you to be more efficient with your time while also increasing traffic to your page. This class is designed as a workshop, so bring your laptop and questions specific to your own work. Limit 16.

 

INTERMEDIATE INSTAGRAM WORKSHOP
https://www.facebook.com/events/1119430721429808/

More than just taking pictures, Instagram can be a crucial element for your business’s marketing. What pictures work? How do you know what hashtags to use? How is it different for businesses? With local social media expert Rose Caiazzo, learn how to stay relevant on Instagram, design giveaway contests, engage your followers and finally master this platform with the latest tips and tricks!  This class is designed as a workshop, so bring your laptop and questions specific to your own work. Limit 16.

 

*     *     *     *     *

Teaching the Secrets of Social Media!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
FaceBook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

Is Your Biz Using Live Video Streaming?

February 10, 2016

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Well?  It’s here… another social media platform to use (!!)  However, this type is a bit different that what you may be used to.  Live broadcasting can be a really fun way to increase engagement for your business.

The only catch?
You need a smartphone to run an app.

& the only way to get started, is to get started!
Here are some things to do / think about right now:

… Download the Periscope app & create an account (this app is leading the way)
… Test it out by watching a few live broadcast events & host a few as well
… Tie Periscope to your Twitter account & get people on another platform looking for you!

Also, The Historic Wort Hotel just approved for me to host a workshop at the end of April for the business community of Jackson Hole.  So, if you need more help on the how / what  / why of the live streaming app world, look for that information coming out soon, announcing the session on April 29!

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Making it Easy… Teaching the Secrets of Social Media!

Rose Caiazzo of Rose Consulting, LLC
http://www.RoseCLLC.com

About Me:  http://about.me/rosec
FaceBook:  http://www.facebook.com/roseconsulting
Twitter:  https://twitter.com/jacksonholerose
LinkedIn:  https://www.linkedin.com/in/jacksonholerose
Google+:  https://plus.google.com/+RoseCJH/posts
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose
Skype:  RoseCLLC

 

 

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